MyPappy: Sugar Daddy Matching App from Japan

 

MyPappy (マイパピー) has emerged in Japan as a distinctive matching application that explicitly targets adults seeking high-quality, serious encounters by emphasizing financial verification and personalized service. It represents a significant departure from traditional dating apps, effectively streamlining the search for partners who meet a specific—and exclusive—set of criteria.

The core principle of MyPappy is exclusivity and financial transparency. Male users are required to declare an annual income of at least $10 million JPY (approximately $55,000 USD) and are strongly encouraged to upload supporting income verification documents. This strict entry barrier is designed to foster a high level of trust and reliability within the platform, primarily assuring female users that they are connecting with financially successful individuals. Conversely, all female users are carefully screened.

To accelerate the transition from online chat to a real-life meeting, MyPappy features a Date Offer function. This allows users to post specific invitations to outings or restaurants, complete with time, location, and budget details. This mechanism promotes efficiency and supports the app's stated goal of prioritizing genuine, in-person encounters over casual, prolonged online messaging.

Adding a unique layer of support, the app assigns every male member a personal concierge. This concierge provides tailored assistance with profile creation, photo selection, and communication strategies, ensuring users—even those new to matching apps—can effectively present their best self and maximize their chances of a successful match. This focus on personalized customer support is a key differentiator in the competitive dating app market.

MyPappy has drawn public attention, in part, due to its association with Japanese entertainer Yua Mikami, a former idol and adult film actress who serves as the app's advertising spokesperson. While the creators market MyPappy as a service for meaningful connections and privacy, its explicit financial criteria position it within the broader societal conversation regarding the commodification of relationships and services like papakatsu (sugar dating).